As it has been discussed repeatedly regarding digital marketing, one of the undisputable factors is “Brand Awareness”. People of interest troop to your product incrementally because of the kind of awareness your business gives your brand. Brands that lack the ubiquity of the increased appearance like Facebook and Google, for example, the first step to earning a new customer is achieving brand awareness. When you are developing a brand awareness campaign, the value of focusing on digital marketing is undeniable. Over 75% of the internet users (Seventy-seven percent of people now say) they go online every day, and over a quarter of them say they’re “almost constantly” online. But the digital marketing field is vast. Zondo Digital platform has learnt and unselfishly sharing that before working out a strategy for brand awareness, you have to make a decision about which digital marketing channels to use, and how much priority to give to each as digital marketing is now the leading windows opening opportunities for business-to-business (B2B) marketers to promote their companies on a wide range of digital marketing channels—including websites, email, social media, organic search, paid search, mobile and display ads, for example. With so many options, a common question B2B marketers ask is: Which digital marketing channels should I use? Before planning an effective digital marketing strategy, marketers need to understand the different channels, including the pros and cons. With this insight, they can identify which channels are most likely to work best for their businesses in their corporate quest to create awareness for their brand.
For marketing activities designed to get you onto a consumer’s locator—called top-of-the-funnel marketing in industry phraseology—there are several main digital marketing channels to consider in your brand awareness.
1. PPC: Pay-per-click (PPC) advertising
PPC is SEO’s paid brother. Both digital marketing channels are focused on gaining visibility in the search engines, but where SEO is focused on organic results, PPC is how you show up in the paid results. For some searches, those paid results dominate the search engine results page (SERP), requiring searchers to scroll down to even see the organic results. PPC provides some distinct benefits from SEO. Because you pay directly for those top spots, rather than having to work to earn them, PPC raises brand awareness much faster than SEO does. You can start showing up on page 1 of Google the first day you start running ads (if you follow best practices). And PPC campaigns give you the power to specify who your ads will reach based on factors like demographics, geography, and search behavior. You can also achieve an especially wide reach since Google’s PPC platform includes a display network that powers the ads you see on websites across the web, as well as on other Google properties like Gmail and YouTube. Google says its display network reaches 90 percent of all internet users.
Google processes over 3.5 billion searches every day. That probably doesn’t surprise you — online search has become the go-to solution for almost every question or problem we have. If your website is one of the first things to show up in search when someone’s looking for answers to a problem your products solve, it can translate into thousands of new people learning about you. Search engine optimization (SEO) is how you get your website to show up on Google. It’s a competitive digital marketing channel and one that takes time to start seeing results with. But when you can get your website to show up on the first page of Google (and other search engines, but mostly Google), it pays significant dividends in brand awareness. More than that, it helps you achieve relevant brand awareness since SEO keyword targeting means you specifically reach people looking for what you do. Click here: https://www.youtube.com/watch?v=hF515-0Tduk
3. Social media marketing (SMM):
A majority of people on the internet are on social media, and it’s the norm for social media users to visit a social media platform at least once a day. Social media has become a huge part of how people spend their time and where they get their information. Social media marketing is, therefore, another important digital marketing channel to include in any brand awareness strategy. Social media marketing encompasses everything you do on social media for free—or at least, that you only pay for it in labor costs. It starts with researching the best channels to target, based on where your audience spends their time. Social media marketing should be part of self-promotion, part relationship-building. Use your platforms to share content from other blogs and influencers in your industry that are useful to your audience, and to participate in relevant conversations. By courting new relationships, you’ll start to build a following, which is crucial for using social media marketing for brand awareness. https://www.youtube.com/watch?v=0hNKWd9ts0o&t=31s
4. YouTube Videos:
With more than 1.8 billion users, YouTube is one of the most popular websites on the internet, which goes to show just how much people like watching videos. Sure, some of that is cat video, but consumers also partake in brand videos. Over one-third of consumers said they prefer video to other types of brand content, and 53 percent have said they’re more likely to engage with a brand after viewing a video. Video marketing overlaps with content marketing. It can be a useful form of content for providing helpful information and answers to common questions your customers have, and can be promoted on social media and in ads just like written content. https://www.youtube.com/watch?v=glDDEKP_9FU
PR: Public relations is another powerful digital marketing channel and one that often gets less attention than the others on the list. A good PR strategy will earn you mentions in publications your audience is reading, which both increases brand awareness and can result in authoritative links that boost your SEO. Modern PR also includes pitching guest posts and thought leadership articles on relevant websites around the web. By writing on topics your audience cares about in high-profile industry publications, you build trust in the voices that represent your brand, even if the content isn’t directly about your products.
In summary of the supra, It’s also critical to invest in and make brand awareness a top priority, striving to reach consumers where they live, work and play. With this approach, companies can earn the familiarity that will bring their brand top of mind for inundated consumers. To build a business that’s sustainable, predictable and scalable–and that has a future beyond pure luck–brands must conform to best practices along the conversion journey, strategically guiding target audiences from one stage to the next. They also must recognize the importance of investing marketing dollars (and patience) to develop awareness and an emotional connection successfully.